At Time2Fund we're all about saving time.
As a startup on the Time2Fund platform, to be a verified user you'll have two 60-90-second videos on your profile:
The Startup: This will be your 'elevator pitch' that informs the viewers what your startup is. Why should they be excited and want to join you on this journey?
The Founder: This is your chance to show your 'founder fit'. Why should the viewer watching this video follow up and want to work with you?
Why have we decided to do this?
To allow anyone viewing your profile to quickly understand the idea and get a feeling for the founder.
This saves the time (and awkwardness) spent on the 'discovery call' when you both figure out 30 seconds in that this isn't the match for you...
Not sure where to start with this?
Neither were we.
That's why we got in contact with Martin Barnes, founder of 8 Seconds 2 Connect.
Martin is a presentation coach with 23 years of experience pitching ad campaigns to Nike, VW, Mercedes and BMW in China.
Coaching the CEO of PICO, the VR headset owned by ByteDance (the guys that own TikTok).
He's hosted over 150 PitchClub events.
Working with business leaders and founders across China, the EU, the UK and the US, helping them pitch their ideas with focus.
Get started with video pitching...
"You are reading this on a device that can connect your pitch to investors.
Where they can see you and hear you.
And I'm not talking about a pitch deck.
AKA - Flyers.
I'm talking about making pitch videos and sending investors a personalised video pitch.
Most pitches are like flyers for the dodgy 24-hour fried chicken place on the high street.
Flyers stuffed through the letterbox.
Getting in the way every time you open the front door.
With tacky graphics.
Does anyone in the house even like greasy chicken....?
PLUS, as soon as you bin them, more appear.
You now resent that place because they keep barging into your life uninvited.
This is how investors feel.
With a flyer through the door of every house in the neighbourhood, someone will bite....right?
Wrong.
This is not your pitch strategy.
Pitching like this is a surefire way to get blocked.
What are you going to do instead?
Make targeted, personalised video pitches.
Upload them to the Time2Fund platform.
And connect with people you know are a good match.
Whether you are reading this on your phone or computer. All the tools you need to get on camera and pitch are within arms reach.
Forget about having the gear.
The only people who benefit are the people who make it and Amazon.
I have boxes of stuff I thought I needed to start making videos - it's all a waste of time and money.
What is important is feeling confident.
Knowing who you are pitching to and why.
And having a clear message.
The lights, camera, and greenscreen are all noise.
Option 1
Grab your phone.
Open the camera app.
Set it to video.
Smile and hit record.
Pitch with passion.
Keep it short.
The first time I did this, I was like a plank of wood.
Stiff and awkward.
A total mess.
Zero personality.
All my videos were like this until I made one change.
I stopped messing about with ring lights and greenscreens. Instead, I went into the garden and talked to my phone like I was talking to the person I had in mind.
What happened?
I chilled the **** out.
And people started watching my videos.
Ditch the kit.
Spend time focusing on your pitch message.
How to do that?
Horse racing......?"
Part 2 coming soon...
Want to learn more about pitching? Click here for a free copy of Martin's Pitching AZ eBook.
We look forward to building with you,
The foundercentre team
Want to give your startup the best chance of success by connecting and networking with like-minded founders?
Create a profile and start connecting today on foundercentre.
We always love to hear your thoughts and suggestions so if you have any queries please feel free to contact the team today or email info@foundercentre.com
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