Creating a compelling value proposition can feel like a daunting task for startup founders.
It's the cornerstone of your marketing and defines how you present your product to the world.
The Ad-Lib Value Proposition Template is a simple, yet powerful tool to help you get it right.
It guides you in crafting a clear and concise value proposition.
This template ensures you cover all the essential points.
The structure is straightforward:
Let’s break it down step-by-step:
Our [product/service]: Clearly state what your product or service is.
Helps [customer segment]: Define the customer segment you're targeting.
Who [statement of the need or opportunity]: Identify the problem or need your customer has.
By [statement of benefit]: Highlight the main benefit your product provides.
Unlike [primary competitive alternative]: Compare with the main competitor to show how you stand out.
Here’s an example using Airbnb to illustrate how it works:
Our innovative online travel marketplace helps conscious travellers who want more authentic travel choices at a better value, by connecting them with private hosts to provide healthy travel that is local, authentic, diverse, inclusive and sustainable. Unlike Vrbo, our product offers a much broader range of options, including shared spaces, glamping, and other unique stays.
And we'd be remised if we didn't do one for foundercentre:
Our free-to-use platform helps first-time founders and early-stage startups who want to give their startups the best chance of success by providing them with a space to showcase how their startup operates and connect with like-minded founders. Unlike LinkedIn, our product helps you build a supportive community to help your startup grow regardless of size or stage.
So, why is the Ad-Lib Value Proposition Template useful for startups?
First, it forces clarity by making you think about each component of your proposition.
It helps you understand your market and how your product fits into it.
The template makes sure you address your customer’s needs directly.
It also highlights your competitive edge, which is crucial for standing out.
How long did it take you to do your 'Ad-Lib Value Proposition'?
Are you happy with how it sounds?
Keep refining and editing it until you're happy it encapsulates your offering.
If you've done it, you're halfway to completing your foundercentre profile, so why not go and make one?
We look forward to building with you,
The foundercentre team
Want to give your startup the best chance of success by connecting and networking with like-minded founders?
Create a profile and start connecting today on foundercentre.
We always love to hear your thoughts and suggestions so if you have any queries please feel free to contact the team today or email info@foundercentre.com
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