What Is Local SEO?
Local SEO is an umbrella term that includes all the strategies and tactics that are used to improve organic rankings for local searches. Local SEO has one ultimate goal: let local searchers find you when they are very likely to do business with you.
2019 or 2050, one SEO fact will never change “We will never run out of SEO gurus who can't see beyond keywords."
Despite operating in this industry for years now, this still amuses me every time I turn to Google. But I can see how it can be a frustrating experience for businesses who pay good money for such services.
So, let's get one thing straight, local SEO is nothing more or less than a localized cousin of general, global SEO. It still follows the fundamental tenets of SEO, and it still holds good UX at its heart, just in its local ways.
How Important Is Local SEO?
Most local strategies miss a simple point in understanding why it's important to do local SEO right.
Don't let anyone tell you that you can treat local SEO as an add-on or a frill to your other SEO efforts. I'll let the numbers speak for me.
So, it should now be beyond every doubt that local SEO is important. With that, let's get started with what brought us all here.
Our Local SEO guide will follow the content of:
A. Local SEO: On-Page
B. Local SEO: Off-Page
C. Local Search Engine Optimization and Google (GMB, Maps, Search & More)
D. Business Citations
E. Local SEO : Technical
F. Local SEO and Voice Search Optimization
G. Social Signals
Note: Our good friends and partners at HQSEO wrote this piece. You can find the original version of the post linked here.
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