Customer IQ
Market research consultancy focused on serving the startup community - from early stage through to those looking to scale
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Problem
Startup businesses are those most in need of validation. A good understanding of customers and feedback is vital to help a new business to develop and thrive. Established businesses might go about this by doing market research - either by themselves or via an agency. But the world of research is not very well adapted to the needs of the startup community, it is far more focused on corporates with big budgets. Customer IQ is re-imagining and re-engineering market research to fit the startup world
Solution
Business Model
USP
Vision
Target Market
We offer a range of products and services, tailored to the stage of each client we work with. For example, we have an online course available for those who wish to run their own market research but don't have the knowledge and confidence to do it. For more established startups (to the point of scale-ups) we offer surveys, online discussion groups, customer interviews and many more research tools. For all clients, we use technology to streamline processes and reduce costs.
We're developing a range of online products, led by our online course 'How to Run Research'. We also provide project delivery, designed in line with client needs and costed according to scope. We can also provide free advice and on-going support in a subscription model. We will work according to what the startup business needs.
We're a small, founder-led business. We 'get' the struggle of starting, developing and growing a business. We also focus our attention on helping startups and have developed better ways of servicing their needs versus the established research industry.
Grow the size of the business, build a bigger team so we can help more startups to succeed. We love that startups are largely aiming to solve problems that exist but we dismay at the high level of failure of startup businesses. We think we can help more startups find more success!
Startup founders and their teams - from those who are very early stage, through to those who are ready to scale.
Disclaimer
Investing is a high-risk activity. Foundercentre is a networking platform and in no way solicits or recommends any opportunity presented on our website. All information is for educational purposes only.
