Lulu Light
Lulu uses your phone's camera flash to produce special frequencies of light and sound that induce a hypnagogic state, guiding you into a deep sleep like never before.
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Problem
We help those who struggle to fall asleep at night, to fall asleep like never before. Is an overactive mind keeping you awake? Feeling too stressed or anxious when you get into bed? Let the Lulu Light guide you into a deep sleep.
Feeling that afternoon slump? Struggling to get up to speed after a big lunch? Use the Lulu Light to take yourself into a new depth of power nap and come back to full power! It takes just 15 minutes to completely change how you feel!
Solution
Business Model
USP
Vision
Target Market
The Lulu Light uses your smartphone's camera flash to emit special frequencies of light that induce a Hypnagogic state. Hypnagogia is the halfway state between waking and dreaming, Lulu takes you there in minutes. Think of it as using special patterns of strobe lights to trick your brain into dreaming before you're asleep.
The Lulu Light takes no training or hardware to make it work - all you need is your phone and a dark room. Simply turn your phone over and let Lulu work its magic!
Freemium.
We want to help anyone who is struggling to relax and fall asleep. We offer our 'pick of the month' experience (a Lulu 'experience' is a Light pattern and a Soundscape put together) for free, forever.
We are convinced that after you've tried the Lulu Light once, you'll want more. Simply subscribe (either per month or annually) and you'll get access to all of our light patterns and our whole sound archive so you can mix, match and create the experience that's perfect for you.
Lights: It's taken years of user tests to develop the most effective light patterns. No one else has these light patterns. Think of it as composing music, but with light.
Sounds: The sounds for each Lulu experience are provided to us by our sister company - the Lulu Sounds record label. These sounds have been uniquely composed just for us, by world class producers, complimenting each experience.
To help the world to take control of their sleep.
B2C:
Frequent flyers: If you have to travel for work and you struggle with adjusting to new time zones, we can help you fall asleep whenever you want to. Overactive minds: If stress or anxiety is stopping you from falling asleep, let the Lulu Light calm you down and take you into a dream world.
Shift workers: If you have to fall asleep at unnatural times because of your job, we can help you get control and rest when you need.
B2B:
Employee wellbeing and productivity
Disclaimer
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