NIXI Body
Washable, absorbent & very discreet knickers for periods and bladder leaks. Keeping women moving through menstruation, motherhood and menopause.
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Problem
Half of the population menstruates and 1 in 3 women will suffer with some degree of urinary incontinence in their lifetime. With more girls and women participating in sports and with periods and bladder leaks being a barrier to playing, our washable, absorbent & very discreet underwear gives game-changing protection and confidence allowing women to keep moving through menstruation, motherhood and menopause.
Solution
Business Model
USP
Vision
Target Market
Our underwear has been designed with movement in mind. They have a seamless, scalloped edging and a discreetly designed gusset that is not visible through the tightest of gym leggings.
They are made from a sleek, breathable fabric and have 4 layers of absorbent & leakproof gusset, giving the ultimate in leak protection.
We already sell on our own website and through Superdrug and Mountain Warehouse website. We are stocked online and in store at Boots and have sold out twice on QVC.
We are also sold on Park Run website and have already sold out three times.
We want to build up our wholesale business and already have three major sporting shops lined up to stock our products. We want to grow the sports side of our business and capitalise on the growth of women's sports.
Our knickers are designed with sports and movement in mind and are the most discreet leakproof knickers on the market. There are lots of sports bra brands but very few sports underwear brands. This is our speciality, this is our passion.
We want to be the go to knicker for gym kits across the world.
To become the go to brand for sports underwear.
Our target audience is any female who moves, plays sports and who is active. We have a style to suit any women, age or size.
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