Playdate
Playdate is the UK's first dating app for single parents looking for meaningful relationships that fit with their lifestyle and where having children is an asset, not 'baggage'!
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Problem
Single parents are massively disadvantaged on mainstream dating apps because of the fact that they have children. 90% of users are not looking for single parents to match up with. This makes dating a soul crushing miserable experience for single parents. Single parents end up wasting their precious time and money (to arrange a babysitter) to go out on a date where they end up getting ghosted at the mention of having kids and an ex-partner or having them after only one thing.
Solution
Business Model
USP
Vision
Target Market
Enter Playdate, a dating app created by a single parent for single parents. Playdate is tailored specifically for single parents and is designed to connect like-minded single parents with a shared experience to foster authentic connections. Playdate makes dating accessible and hassle-free for dating with our kid-free day feature and offerings such as in-app discounted instant childcare via our childcare partner app, Bubble, so that not having a sitter is never an excuse for not going on a date!
Freemium model - we have a premium subscription which gives our users access to enhanced features with 3 payment plan options (1 month, 6 months, 12 months)
Strategic partnerships - we have B2B partnerships with various businesses including childcare apps such as Bubble, Spa Breaks UK, The Massage Company (discount to users, commission to Playdate)
Advertising - passive revenue, can be introduced at a later stage, relevant advertising to single parents
The first dating app for single parents looking for meaningful relationships, the only dating app with in-app discounted childcare available to all users, addressing one of the main pain points of single parent dating, a B2B2C model where there are strategic partnerships with businesses that want to tap into the single parent market, an established brand and name that relates and speaks directly to single parents
To become the world's leading go-to platform for single parents, not only for dating but for many other services
320 million single parents worldwide, 3 million in the UK, 20 million in the US. Single mums and dads from ages 21-60 who are looking for a meaningful relationship with children age 18 or younger.
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