PPC Academy
Online education coaching program teaching beginners how to land a role in paid media and PPC with no experience.
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Problem
People who want a career change or want to start a career in digital marketing often don’t know what field of digital marketing to go into, and if they know they want to go into PPC, employers often require experience for a junior role, which those people don’t have. The program teaches the skill of PPC whilst guiding students through building a portfolio for a virtual client of their choice, to showcase this experience.
Solution
Business Model
USP
Vision
Target Market
Teaching students the skill of PPC by building a portfolio to showcase their work to employers, as well guiding students through building a paid media-focused CV, building a strong LinkedIn profile and network, finding employers and vacancies, a variation of outreach methods, and interview preparation.
Selling a recorded course and 1-1/group coaching.
A training program which doesn’t just teach PPC and paid media, but teaches how to showcase that work through a portfolio, and provides personal career coaching tailored to the paid media industry, taught by a media buyer who’s done it himself.
To become the UK-wide, go-to academy for aspiring media buyers, and a place where employers find all of their junior and mid-level PPC and paid media executives.
Career changers, people who want to become media buyers but don’t have experience, people who want to get into digital marketing but don’t know what field.
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