Stroli
I bet you can name a luggage brand. I bet you can name a rucksack brand. But can you name a 'shopping bag' brand? My bet is not. Stroli will become the answer to that question whilst on the journey to becoming the de facto shopping bag brand in the UK and Europe.
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Problem
We help consumers get their shopping home easily and, dare I say, in style. Despite this being obvious, the shopping bag market is overlooked and ripe for development. It's dominated by generic products, and there is no go-to brand.
From an environmental point of view, 73% of consumers want to reduce their environmental impact and 33% are buying from sustainable companies. These figures are on an upward trajectory.
We want to be part of removing new and single-use plastics from our society.
Solution
Business Model
USP
Vision
Target Market
Stroli produces stylish shopping bags made from sustainable and recycled material
Stroli has launched its first product range - the humble shopping trolley, remastered and made from recycled material, and has new product development underway to expand our range to address the growing market needs and requirements.
We have proof of product market fit and traction. We have over 500 units in paying customers hands and we have stress-tested our business processes and production.
We operate on a D2C model.
Why? Because 76% of adults shop online regularly, and this trend is still increasing. HOWEVER, in the food and grocery sector online shopping has fallen back down to pre-pandemic levels.
I foresee retail distribution in the future, but only for the purpose of branding, and to increase consumer awareness. We will choose our partners on this carefully.
We produce recycled and sustainable shopping bags that are made from high-quality materials. This positioning won't be unique for long, so in the long-term this is going to be a branding exercise too.
I've been in advertising and marketing since leaving education. 18 of those years I ran my own London ad agency producing consistent work across clients such as Samsung, Grants Whisky, Vespa, Playboy, and many others.
We will become THE shopping bag brand in the UK and Europe. If someone is going grocery shopping, they will have a Stroli product of one kind or another.
I also want to secure Stroli's US trademarks to help make our exit more profitable.
There are three main target audiences (as described in the pitch deck).
There is a new audience of Gen Z coming through, who are embracing the shopping trolley. See Noel Gallagher's daughter on her Tik Tok account talking about her Stroli. (We did not pay for this. Total luck!)
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